The Google Online Marketing Challenge (GOMC) is an exciting opportunity for students to experience online marketing and creating online marketing campaigns using Google AdWords & Google+. As well, students and their professors can win great prizes. This is a great opportunity for students in classes such as advertising, e-commerce, integrated marketing communication, management information systems, marketing or new media technologies. Every year more than 50,000 students compete from more than 100 countries.
The goal for students is to gain practical knowledge of creating effective online marketing campaign in Google AdWords.
How it works
Google will provide a US$250 budget for participating students to develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months.
The competition is open to all students, regardless of major, with teams ranging in size from three to six. All students must register under a verified professor/instructor at a higher education institution.
The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office.
Competition Registration
Professor Registration
Professors register for the Challenge from October 5, 2016 – March 22, 2017. Once a professor registers, he or she will get a confirmation email. Google will verify their employment at the educational institution. Verification may vary depending on the institution.
After verfying professors, the students can register their team on the Student Dashboard. Professors will then receive a notification email from Google to verify their student teams. Once the professor verifies (by clicking a link) that the team is associated with him/her, the AdWords account information for that team will appear in the student dashboard.
IMPORTANT:
Student Registration
Students can register from October 5, 2016 – April 5, 2017. Professors MUST have registered before students can register their student teams on the dashboard. Students can refer to the registration process below or see the Competition Guidelines for more details:
For detailed information on the Challenge, visit registration page
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