UNWTO Inspiring Africa – Branding Challenge 2021

UNWTO Inspiring Africa – Branding Challenge invites key actors from the marketing and branding sector to present their proposals for a campaign that positions Africa as a destination in the minds of travellers.

Application Deadline: 7th September 2021

About the Award: The worldwide COVID-19 outbreak has brought the world to a standstill, and tourism has been the worst affected of all major economic sectors. The impact on Africa has been delayed, but the continent will also be severely affected, both economically and socially, by this unprecedented pandemic.

Against the current backdrop of heightened uncertainty, tourism´s proven resiliency and dynamic nature needs to be harnessed and reinforced to support livelihoods. In this regard, a strong destination brand will contribute to boosting traveller confidence and promoting new experiences in one of the world’s most vibrant destinations.

Beyond COVID-19, the campaign aims to create a positive image of Africa as a tourism destination that support the efforts of individual countries and companies, tells the many positive stories about Africa and makes tourism a driver of development.

Type: Contest

Eligibility:

• All those who want to make a difference for Africa through using their imagination!
• Marketing, communication, advertising and branding firms or group of companies, start-ups and innovators, marketers, designers, brand experts and digital experts.

Proposals should meet the following criteria:

• Innovative and inspiring in nature
• With a focus on Africa but eventually adaptable regionally and to individual countries
• Relevant in the current COVID-19 recovery context and in the medium term
• Integrate innovative technologies and digital tools (mobile technologies, virtual reality, IOT, Big Data etc.)
• Open to potential public-private partnerships
• Stress sustainability and community engagement
• Support the economic growth of Africa and strategies to attract investment.
• Showcase and celebrate Africa´s rich cultural and biodiversity
• Showcase and celebrate Africa´s innovations and achievements

Selection Criteria: What we are looking for: creative concept and sample communication materials.  Innovative, original proposals are key. 

Selection:

1. Screening applications by UNWTO
2. Experts committee Assessment and selection of up to 10 finalists
3. Winning proposal

Number of Awards: Not specified

Value of Award: Benefits include but are not limited to:

• Association with UNWTO Agenda for Africa
• Invitation to launch the campaign with the UNWTO Secretary-General
• Speaking opportunity at the UNWTO General Assembly in 2021
• Contribute to support African development through tourism
• Visibility among UNWTO African Member States (Ministries of Tourism) and the global tourism sector at large
• Form part of the UNWTO Innovation Network
• Potential matchmaking with partners to develop further the proposal, including investors, corporations and governments

How to Apply: Apply here

• It is important to go through all application requirements in the Award Webpage (see Link below) before applying.
• GOODLUCK

Visit Award Webpage for Details