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Excitement is rising in Nigeria; behavior is changing, as a new wave emerges among the different classes in the country. Online shopping is fast becoming a frenzy and the excitement in 2014 is at fever pitch, as Nigerians prepare to break the bank for gifts for colleagues, friends, and family this Christmas season. With decreasing oil prices and devaluation of the Naira threatening to affect brick and mortar stores this season, economic analysts expect the real activity of the season to happen on online shopping websites with the allure of choice, massive discounts, home deliveries and innovative offers for the season. 2014 has seen the growth of the marketplace model, where brick and mortar stores have been given the opportunity to potentially reach 65 million online Nigerians by leveraging on the existing technical, marketing and logistics infrastructure of the online shopping powerhouses. From mobile phones to tablets, deals on fashion, household goods, toys, and sports equipment and a lot more, customers are expected to get a long list of deals to last them for the entire season. Come 12.12, 2014, the fever is expected to hit a new all-time high, with word on the street that Nigeria’s number one online retailer, Jumia expected to have a customer appreciation event on their website bigger than any seen in the country. With customers expecting to get something for everyone, shop effortlessly and on the go via the Jumia website and mobile applications, save while getting the best deals, and styling up for the season, this is expected to be the beginning of a yearly event that could over shadow every other shopping period in the year.

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